The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971 when Ray Tomlinson sends the first mail, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognized able period as being the start of Digital Marketing is 1990 as this was when the Archie search engine was created as an index for FTP sites. In the 1980s the storage capacity of computers was already enough to store huge volumes of customers’ information. The company started choosing online techniques, such as data-based, rather than limited list brokers. In the 1990s the term Digital Marketing was first coined. With the debut of server/client architecture and the popularity of personal computers, Customer Relationship Management (CRM) applications became a significant factor in Marketing technology.
Problems faced in the marketing department:
In the 2000s with the increasing number of internet users and the birth of the iPhone, customers began searching for products and making decisions about their online needs instead of consulting salespersons which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the UK found that most retailers had not registered their domain addresses. These problems encourage marketers to find new ways to integrate digital technology into market development.
Development of marketing automation and social media: In 2007 marketing automation was developed as a response to the ever-evolving marketing climate. It is the process by which software is used to automate conventional marketing processes. Statistics produced in 2012 and 2013 show that digital marketing was still growing. With the development of social media such as Facebook, Twitter, LinkedIn, and U Tube, consumers became highly dependent on digital electronics in their daily lives. Worldwide digital marketing has become the most common term, especially after the year 2013.
In the era of the internet, how will you explain the term Digital Marketing?
Digital marketing is the component of marketing that uses the internet and online-based technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media optimization, e-mail direct marketing, display advertising marketing, e-books, optical disks games have become commonplace. Digital marketing extends to non-internet channels that provide digital media such as television, mobile phones (FMF AND MMS), callback, and on-hold mobile ringtones. In Italy, digital marketing is referred to as Web Marketing.
What does a Digital Marketer do?
The basic role of a digital marketer is to generate leads and built brand recognition using various types of digital marketing strategies including social media, websites, online advertisement, e-mail marketing, etc. digital marketing should understand how digital marketing works and approached digital channels using. Let’s explore some of the topics digital marketers need to understand such as basic video editing, search engine marketing, content marketing, data analysis, and digital technologies.
What are the major Digital Marketing strategies?
Search engine optimization (SEO): Making your website friendly is one of the most important steps in digital marketing. Without your optimizing your website, you will be left behind in the searches and miss the opportunity to grab potential leads and explore to your business.
Pay-per-click advertising: In a nutshell every time, a user clicks on your advertising ad, you would have to pay for the number of clicks. It is the easiest and quickest way to gain traffic to your website. Traffic received through this process is not considered organic.
Website Marketing: Your website is one of the biggest marketing assets that would help your potential customers to find what they are looking for and make the final purchase. An average buyer spends a significant time on a website before moving on to make the final decision of buying. Your responsibility is to provide an excellent user experience that keeps your customer on your website for longer. Your website represents your business, so make sure that you put a good impression on your visitors. While creating a website, keep in mind your site’s graphics, designs, and overall layout.
Content Marketing: Basically, it is about promoting your business through interacting your business with your customers and convincing them to make a purchase. Some forms of content marketing are: videos, testimonials, e-books, podcasts, infographics, blog posts, social media posts, and the list goes on.
Social media Marketing: One of the most trending and effective forms of digital marketing is social media. The revolutionary change that social media has brought to the table of business marketing is incomparable. Social media is a golden ticket to preach about your products and services while being in touch with potential customers on a platform in which they most of their time.
E-mail Marketing: According to Forbes, an average person checks his/her mail 15 times a day but the number could be more. Your chances of succeeding in making loyal customers who keep repurchasing from you, increase through e-mail marketing.
Affiliate Marketing: This form of marketing involves having a brand ambassador for your business that helps you to engage with potential customers and recommend the services and products of your business for a commission or pay.
What is the importance of Digital Marketing these days?
It scales the business very fast, targets the right and large audience, and has an effective cost and high return on investment. It is easily measurable and adjustable, solves customers’ queries, and creates a brand reputation. Digital marketing can be hyper-personalized and more advanced analytics. It integrates marketing with mobile technology and levels the playing field for small businesses. It is very economical, impactful, flexible, and gives instant feedback. It reaches the people where they spend time and money.
